Archive for January, 2009
Jan
28
Posted by OtherAuthor
Devising a way to know your customers better and how to anticipate their needs is paramount in the life of your jewelry business. This information will help you determine where and how you should invest your money.
Knowing what inventory to purchase, what kinds of auxiliary services should you provide, if any, how to differentiate your business from your competitors, and how to create customer loyalty can increase your profits substantially. This knowledge can be gleaned from information gathered about your customers. Here s how….
Data pulled from a customer database, created with jewelry store software, will provide you with crucial up-to-date information allowing you to implement marketing strategies with a higher probability to success.
Furthermore, a method to measure the success of each strategy being implemented should be incorporated into your plan. If a strategy doesn t reach your targeted profit margin by a specified time, then you can redirect your efforts.
Collecting Useful Data
Each purchasing customer or potential customer, should have an account set up in your system. Besides the basic information like name, address, and telephone number, you may want to gather the following information and enter it into your jewelry store software:
Email addresses
Product or service purchased (including repairs and appraisals)
Purchase price and picture of the item
Information requested
Warranty and/or insurance purchased (if applicable)
Any gem quality disclosures discussed (i.e. treated gems)
Running Reports and Analyzing the Data
Now you can have the jewelry store software generate reports from the information supplied above to help you determine sales activities, such as the following:
What products are selling and which are not?
What is the average price of items being sold?
Is there a particular line of product with a high rate of return/repairs?
Within a specific line, what price range moves the most products?
There are countless ways to manipulate the data into reports, using jewelry store software, to carefully assess market conditions relevant to your business, allowing you to activate effective strategies to exploit emerging opportunities.
Implementing Marketing Campaigns
Before implementing any marketing campaign, be clear on your objectives. Being as detailed as possible will allow you to create appropriate parameters to measure your results.
Examples of measurable goals are the following:
Increase diamond ring sales by 10% per month
Decrease return rate by 30% within 6 months
Decrease inventory of slow selling items by 20% by April
Increase repeat business sales by 10 % per month
Once you determine the additional investment needed to reach your stated goals, use the jewelry store software to ascertain the resources available (e.g. cash flow, equity, liquid assets, inventory).
Analyzing the data does take experience within this industry, however using tools like databases and reports, generated by jewelry store software, allows the savvy business owner a way to quickly and accurately spot trends and implement strategies to capitalize on them. Any jeweler who hasn t incorporated a database system into their brick-and-mortar business, should seriously consider the many benefits as outlined above.
About the Author :
Cheree Dohmann is an internet marketing consultant that works with individual companies to build branding, search engine visibility and create online advertising opportunity for small businesses. Cheree has worked with IBIS for the past 2 years to promote their jewelry store software. To learn more about IBIS, please visit http://www.ibis-net.com. Source: www.isnare.com
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Jan
25
Posted by OtherAuthor
Wearing fine jewelry is a sign of wealth, power or style. Modern jewelry is a mixture of high technology and art that produces superb ornamental pieces using classical materials (gold, silver or diamonds) as well as new materials like titanium or iridium that express the developments of technology.
The price of fine jewelry directly reflects its quality and most often higher costs mean better quality. Fine jewelry reflects good taste and style and this is why most people prefer to buy more expensive jewelry than costume jewelry. When you are buying fine jewelry, keep in mind that it must match your personality as well as your style and wardrobe. Fine jewelry never goes out of style and you can wear your fine jewelry for a very long time without worrying that it is out of trend.
Until the last decade, fine jewelry has been worn especially by women. However, there are more and more jewelry makers that have gravitated to the field of men s diamond jewelry. In the last years, men s diamond jewelry has become very popular and all fashionable men have at least a diamond ring or a watch with diamonds. Men are more comfortable wearing diamonds now, so these precious stones aren t just a girl s best friends anymore. Men s diamond jewelry is usually framed by precious metals. The metals for men s diamond jewelry which are the most popular are gold and platinum.
Fine jewelry doesn t stop at mere fashion. Fine jewelry also includes items like promise rings. There is a great variety of promise rings, including titanium promise rings and gold promise rings. A promise ring is usually a small and not very expensive ring given to someone you care about to show your commitment to the relationship. They are also called friendship rings. On our site you can find a large variety of titanium promise rings. Titanium is a material just as strong as gold but less expensive and it can be worn by both men and women. If you want to show your commitment to someone you love, you should consider giving him or her a titanium promise ring.
On our site you can choose from a great variety of fine jewelry items such as rings, earrings, chains, bracelets, pendants or necklaces for both men and women. Our fine jewelry is made using precious gems like diamonds and pearls as well as semi-precious stones. You should always select fine jewelry that reflects your personality and fine jewelry that makes you feel confident and successful.
Wearing fine jewelry makes everyone feel better. Titanium promise rings are the best way to show someone that you care about them because they are long lasting and classic.
About the Author :
Learn More At: http://www.jewelryvortex.com Rick Kelly has been a well respected magazine and newspaper colunist in the fields of civic and business development for the past twenty years. Source: www.isnare.com
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Jan
21
Posted by OtherAuthor
Just glance through today s hottest fashion magazines and catalogs, and you ll see that costume jewelry has taken center stage, becoming not just an accent but a major part of a woman s wardrobe. One, two, or three necklaces, fashioned from a mixture of wooden, ceramic, and silver and gold beads, combine to make a dramatic statement, perfectly setting off the neckline and contours of a superbly matched dress or shirt. Watches, once subtle, practical accessories finely crafted of gold or silver, have become bold jewelry; the watch faces themselves have grown in size and are adorned with semiprecious gems, fired clay tiles carved with a variety of folk symbols, and leather, ribbon or metal, while bracelets are also bigger, bolder, and more dramatic.
Almost anything goes these days, but not everything is going to make a successful statement. There s a fine line between dramatic and over the top. Before you decide to buy some of the more creative necklaces, bracelets, and other jewelry items out there, take a look at your wardrobe. Are your outfits classic, sporty casual, ethnic, funky?
If you re like most people, you probably have a mix of styles and a range of colors. Think about the clothes combinations you wear most often, and ask yourself what would accentuate these outfits. Tear pictures of jewelry items you admire out of your favorite magazines and look at them beside your favorite clothes. Do they fit? Would the combination be jarring?
Think also in terms of coordination versus contrast. An outfit in monochromatic tones of beige and brown might call for something in lighter or deeper tones of the same colors, with some black and / or white added. A basic black outfit, on the other hand, could be dramatically accented with silver and turquoise or green hues, or with golds and reds.
Don t forget proportion. A necklace that wonderfully accents the bodice of a six-foot model might end up hanging to your waist if you re five-feet-five, and look ridiculous. If you like the necklace but it s too long for you, find something similar in a smaller size, buy it and alter it, or make your own.
Finally, take your own personality into account. If your friends see you as a gypsy woman or free spirit, you could probably wear your jewelry by the pound and get away with it. If, on the other hand, you re fairly shy or reserved, choose a few pieces that will add refinement and a bit of drama without going overboard. Too much jewelry could make you feel self-conscious, and would probably work against you.
Jewelry has become a wearable art form and a mode of self-expression both for the creator and the wearer; with a little thought and some self-examination you should be able to find or make jewelry accessories that make a really great statement about who you are.
Aldene Fredenburg is a freelance writer living in southwestern New Hampshire. She has written numerous articles for local and regional newspapers and for a number of Internet websites, including Tips and Topics. She expresses her opinions periodically on her blog, http://beyondagendas.blogspot.com
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